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Riviera Maya Golf Club - Hole #15

Riviera Maya Golf Club Forms First Partnership with PGA of America

By Dave Daubert

The PGA of America has formed a strategic alliance in Mexico with Bahia Principe, a tourism group of golf courses, hotels and residences, tour operations and other destination services by Spain's Grupo Pinero.

The partnership will provide PGA branding opportunities to Bahia Principe properties in Riviera Maya- a high volume tourism destination on the northeastern coast of Mexico's Yucatan Peninsula, with four world-class resorts, residential real estate and the Riviera Maya Golf Club designed by Robert Trent Jones Jr., which is comprised of an 18-hole championship golf course and a 9-hole executive course. The agreement marks the first PGA of America facility partnership in Latin America, as the Association continues to support the growth of golf outside the United States.

To drive the sustainable growth-of-the-game initiatives in Mexico, the golf facilities will offer player development and youth programming spearheaded by PGA Professionals, as well as utilize marketing opportunities to introduce golf-centric travel packages.

"We're excited to partner with the Bahia Principe brand in Mexico," said PGA of America Chief Innovation Officer Arjun Chowdri. "Their enthusiasm to partner with the PGA of America, not only to enhance golf tourism in Mexico, but support our mission of growing the game globally and positioning PGA Professionals in roles of influence provides a fantastic opportunity for us at the PGA to positively affect golf in the region."

"We could not imagine a better brand to partner with to continue promoting golf and Bahia Principe's support on the sport," said Bahia Principe Residences & Golf Managing Director Jaime Sitjar. "It is a true honor and great privilege for our company to have the PGA of America beside us, supporting and contributing together for the growth of golf in Latin America. This partnership reinforced our strategy in order to continue offering our clients exciting experiences."

Grupo Pinero is a Spanish tourism group composed of a team of 15,000 professionals that manage 9 million tourist stays per year from clients from more than 30 countries. With over 40 years of history, it maintains its 100% family essence and carries ut its management in a responsible
way to offer the best experience to customers and employees, and actively contribute to the whole society, based on a strategic plan focused on three axioms: innovation and development, digitalization and sustainability.

It structures its activity in three business units: Living Resorts, for its hotel activity, residential resorts and golf courses; Travels, for its tour operator
(Soltour) and receptive(Coming2) brands; and Services, which groups other services at destination.

Bahia Principe, Grupo Pinero's division that develops its Hotels activity with 25 establishments and more than 14,000 rooms in Spain and the Caribbean(Dominican Republic, Mexico and Jamaica); Residences with close to 130 million square feet in its two resorts in the Dominican Republic and Mexico; and Golf with four fully owned courses integrated in the Riviera Maya and La Romana, D.R. resorts and totaling 54 holes.

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Revised: 03/24/2020 - Article Viewed 10,936 Times - View Course Profile

About: Dave Daubert

Dave Daubert David has been writing about golf since the turn of the century. He was Managing Editor at a regional golf magazine for 11 years, published in Canada, the IAGTO and a Staff Writer for The Georgia Golf Trail. His insightful perspective brings golf to life.

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